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  • Writer's pictureChowdhury Aktar & Associates Inc.

Marketing vs Sales


Both marketing and sales are a part of a company's business development but have different goals.


Marketing is the process of creating, communicating and delivering value to customers through the development of a customer centric brand. It is not only about marketing your products or services but also about building strong relationships with your clients. The role of marketing in business cannot be diminished as it has become an integral part of every business strategy nowadays.

Marketing helps businesses identify their target market, understand its needs and requirements, communicate with them in the right language and sell them solutions that solve their problem effectively. It is crucial for companies to stay updated with latest trends and developments in order to attract more customers towards their product/service offerings.


Sales is the process of getting an order. It’s about making a sale and closing the deal. The goal of sales is to turn leads into customers, who then become repeat customers. Salespeople are highly trained professionals who use their knowledge and skills to find out what prospects want, determine their needs and wants, present solutions that solve those needs and wants in a way that benefits both parties involved (the company and the prospect), negotiate terms that work for both parties involved (the company and the prospect), close on an agreement between both parties involved (the company and the prospect), create partnerships with prospects so they see themselves as part of your team rather than just another customer – all while keeping up with constant changes in technology, market conditions, competitors' actions/products/services etcetera...and all this basically boils down to one thing: understanding people's needs so well that you can offer them something better than anyone else does today!

Marketing VS Sales

Marketing is a process of identifying and satisfying customers' needs profitably. It is concerned with creating, communicating and delivering value to the customer.

Sales is the process of bringing the right product to market in the right way, at the right time, at the right place, and for the right price.

Sales involves allocating resources (time and money) to win new customers or retain existing ones by providing solutions that match their needs with those of your company's products or services. Sales activities include lead generation (that is generating interest from potential buyers), appointment setting (meeting face-to-face with prospects), account management (following up on leads/deals).

Both marketing and sales are a part of a company's business development but have different goals.

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, products and services to create exchanges that will benefit the organization and its customers. Sales is an exchange between a buyer and a seller in which goods or services are transferred for cash or some other benefit.

Both marketing and sales play an important role in business development but they have different goals. Marketing focuses on understanding customer needs while sales focuses on generating revenue by winning new clients through customer relationships.


In conclusion, marketing and sales are two different functions that work together to achieve business goals. Marketing is focused on creating awareness for a product or service, while sales helps customers make decisions about buying products or services. Both functions require specialized skillsets that need to be learned; however they do not always go hand-in-hand when used together by one person.

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